Stop being the villain
Problem
Philip Sonicare wants parents to buy their children electric toothbrushes from a young age, in order to establish a healthy habit - and in turn, brand loyalty.
Insight
Forcing kids to brush their teeth doesn't work. Instead, we're using Sonicare's digital character 'Sparkly' as a friendly guide that turns tooth-brushing from a parent-enforced rule into an enjoyable routine.
OOH
Digital Banners
Socials
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